Facts about Marketing

We all know that social media marketing is becoming always more important for companies, but what happen if your company is not a BtoC but a BtoB? are social media still useful for your company? Generally speaking yes, they help you build a strong brand awareness and ease the hiring process, because if you are looking for candidates more people know your company and more possibilities you have to find the resource you are looking for. On the other hand, wise is to use the right social networks, for instance if you sell software it could be useless to have a Pinterest or Instagram profile because actually you have no products to take a picture of (or maybe you can take a pic of their GUI?). What you can use to promote your business, instead, is LinkedIn which gives you the possibility to create ads based on your target market and target only Seniors that can be your potential customers. Indeed, it's not easy to be a Social media Manager for BtoB but not impossible with money t...

Recently I have changed my Internet provider and even if all my friends warned me about the awful customer care of the provider I have decided to go for it because of the quality of signal. Modem arrived, service activated, but suddenly something happened: after a storm the network was not working any more. ...there I was with my mobile in my hand an ready to face the terrible customer care. First call: half an hour waiting and finally, when someone answered he/she decided to end the call as soon as he/she kept it.  Second call: 45 minutes waiting and the assistance ended as the first time, so did the third call and the forth till my mobile credit was finished. Thus, I gave up the customer care and I decided to chat with friends on Facebook, but I had an idea. What if I ask for assistance to Fastweb on social networks? So I did, and after few hours someone contacted me and solved my network problems. Amazing! If from a side none helped me through a phone ...

The brand awareness is nothing more than the popularity of a brand. Companies pine for it and in some cases invest a huge amount of money in order to increase it.  On the other hand the brand reputation is what people think about your brand, the perception they have. But what happen if your popularity (so your brand awareness) rises, but your brand reputation doesn't? This is what is happening these days to Moncler (a famous luxury down jacket company) after a television report on the Italian public television. In the report a journalist explains the unethical behaviours of the worldwide company. In fact, during the show Moncler has been accused of cruelty to animals, low quality, and exploitation of workers.  ...and the day after the show, the web and social media gone wild.  The brand awareness has sharply increased against the brand reputation which decreased considerably. Twitter, Facebook and the web are brimming with negative comments and articl...