Social Media for BtoB

We all know that social media marketing is becoming always more important for companies, but what happen if your company is not a BtoC but a BtoB? are social media still useful for your company?

Generally speaking yes, they help you build a strong brand awareness and ease the hiring process, because if you are looking for candidates more people know your company and more possibilities you have to find the resource you are looking for.

On the other hand, wise is to use the right social networks, for instance if you sell software it could be useless to have a Pinterest or Instagram profile because actually you have no products to take a picture of (or maybe you can take a pic of their GUI?). What you can use to promote your business, instead, is LinkedIn which gives you the possibility to create ads based on your target market and target only Seniors that can be your potential customers.

Indeed, it's not easy to be a Social media Manager for BtoB but not impossible with money to invest, the right social platform and luck you'll have the number of followers or likes you aim at.

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