Facts about Marketing

Have you ever thought about the fact that advertising use psychology to understand how our brain works and how convince consumers to buy more? Marketers use psychology in order to persuade and influence people's mind, in that way they are more attracted to advertising and as a consequence more attracted to products The video below it is very simple and in 6 minutes it will explain to you how psychology can be used in advertising.  Check it out!

Not anybody knows that the image of Santa Claus is just one of the most successful marketing inventions in the world. In fact the big man, with red suits, red cheeks, and white bear didn't always look in that way, in truth when St Nicholas was drawn for the first time (in 1862) he was wearing a green suit. So, who change his colour and his image? In 1920 Coca-Cola wanted to change the perception of its consumers. At that time Coke was perceived as a summer drink and in order to increase the income the company decided to find a marketing strategy to change this perception and make people believe that Coke was an “all year drink”. How they did it? Simply creating a new icon of their brand, they took a picture of St Nicholas and they modernized it. Santa’s suit becomes red like Coca-Cola’s logo thanks to the artist Fred Mizen in 1931.  Here you can see one of the first Santa's pictures:

Blackberry is back!! And this time they decided to show us all the things that a Blackberry cannot do. This is a 30 seconds ad made for the Super Bowl, in which something incredible happen all the time. But you know what? Blackberry cannot do these things and 30 seconds are not enough to show us what it can do. So, we can only enjoy the incredible things that happen and find out more about this telephone characteristics on our own. Enjoy this colour’s explosion: 

New Year and new advertising campaign for Durex, that decided to come out with a new app called: SOS Condoms. Everybody has a smartphone and everybody has a date (at least once in their life), for that reason Durex decided to use the new technologies to “help” his consumers. They just need to download the new app and use it when they will need a condom and within an hour someone will deliver it.   This service is available only in Dubai for the moment, but the English company is planning to use it in other countries. Check out the video and have fun: