Facts about Marketing

Nowadays Google is becoming one of the most important tools for what concern marketing and advertising. In fact, after Google+, Google Scholar, Google Maps, Google translator and Google Shopping, here there is the latest invention for what concern the services marketing: Google Hotels Finder. You just need to type www.google.co.uk/hotels , the destination of your trip, the number of days you will be away and Google will do the rest. It is easy! You need a click and in front of you there will be a list of hotels available, ranked in order of price, customers’ review etc. It can be said that the biggest search engine in the world has always great news in order to surprise users and improve the possibility for the companies to advertise their products or, in this case, services.

Logorama is a 16 minutes short film presented at Cannes 2009, written and directed by  H5 , François Alaux, Hervé de Crécy and Ludovic Houplain, and produced by Autour de Minuit. It shows an entire universe as  summa  of most important branding's logos and it demonstrate how we are entirely surrounded by brands, corporate images, logos... In this animated short, visual messages are aggressive. The story is settled in Los Angeles where all logos and trademarks act  in violent and  bellicose  way.  How could this world save itself? Logorama suggests us a solution... maybe an happy ending (?)