Ambient Marketing with Clean Graffiti

Have you ever heard about Clean Graffiti?

They are the latest Ambient Marketing tool, where creativity and environment are mixed together in order to develop a perfect and unforgettable marketing campaign.

But how do they work? Unlike they look like a painting, on the wall or on the street, they are absolutely legal because they are made by cleaning a public space. This is a new way of doing marketing entirely environmentally friendly.

Although the polemics about the Advertising pollution marketers and artists work together in order to create always new tools to attract new customers.

 Here you can find the latest amazing clean creation.

What do you think about it?


Comments

Post a Comment

Popular posts from this blog

From next Summer More advertising on Facebook.

Image
In order to increase the income Facebook decided to boosts video advertising. In fact, latest news say that in the next months there will be a video advertising every-time you open Facebook. It is well known that Facebook is becoming the best advertising platform, because it can reach different target markets all over the world. However, it has to be said that the social network is loosing members (around 10 million in the last year) especially for what concern UK, where in the last year 1 million of members decided to delete their accounts. On the other hand, it is true that the number of members from developing countries  is increasing. Nevertheless, Facebook decided to aim at companies which want to advertise their products and increase their profits.  Statistics show that in US companies spend 4 billions of dollars for video advertising on social media, and the forecasts are that next year this data will increase of 41%. In light o...
Read more

Psychology and advertising

Image
Have you ever thought about the fact that advertising use psychology to understand how our brain works and how convince consumers to buy more? Marketers use psychology in order to persuade and influence people's mind, in that way they are more attracted to advertising and as a consequence more attracted to products The video below it is very simple and in 6 minutes it will explain to you how psychology can be used in advertising.  Check it out!
Read more

Brand awareness vs Brand reputation

The brand awareness is nothing more than the popularity of a brand. Companies pine for it and in some cases invest a huge amount of money in order to increase it.  On the other hand the brand reputation is what people think about your brand, the perception they have. But what happen if your popularity (so your brand awareness) rises, but your brand reputation doesn't? This is what is happening these days to Moncler (a famous luxury down jacket company) after a television report on the Italian public television. In the report a journalist explains the unethical behaviours of the worldwide company. In fact, during the show Moncler has been accused of cruelty to animals, low quality, and exploitation of workers.  ...and the day after the show, the web and social media gone wild.  The brand awareness has sharply increased against the brand reputation which decreased considerably. Twitter, Facebook and the web are brimming with negative comments and articl...
Read more