Facts about Marketing

Have you ever heard about Clean Graffiti? They are the latest Ambient Marketing tool, where creativity and environment are mixed together in order to develop a perfect and unforgettable marketing campaign. But how do they work? Unlike they look like a painting, on the wall or on the street, they are absolutely legal because they are made by cleaning a public space. This is a new way of doing marketing entirely environmentally friendly. Although the polemics about the Advertising pollution marketers and artists work together in order to create always new tools to attract new customers.   Here  you can find the latest amazing clean creation. What do you think about it?

In order to have more efficient results and a more targeted marketing campaign Google developed Google Display Planner. It is the combination between Contextual Targeting Tool, Placement Tool and Google Ad Planner, which no longer exist. The aim of this new tool is to find out more about your customers and offer them a customized advertising. Based on the keywords that you insert and on the landing page, Google Display will show you the age, the gender and it will suggest placement solutions, interests, topics and keywords in order to reach your target market. To find out more check the link below and boost your campaign: http://www.youtube.com/watch?v=tmS7iTqnmwQ

If in 1988 Bobby McFerring spread the happiness in the world with the song "Don't worry be happy"- and it worked well, because still everybody sings his song- nowadays Coca Cola is taking his place. The new Coca Cola campaign aims to bring happiness and to associate the brand with this feeling. Coca Cola always used Emotional Marketing in order to arouse positive  feelings in the customers when they see the brand's logo. Nevertheless, in this case the company overtake the previous marketing campaigns with a new powerful guerrilla and ambient strategy. In fact, focus of the new campaign is to bring some green, colour and happiness in our grey cities and ordinary life. Watch the video and let the happiness in!!!

Brand Personality refers to the way how consumers describe a brand using human qualities (Avery et al. 2013) of course, the perception of the Brand Personality depends on the customers and it may be different for each customer. For that reason, Jennifer Aaker (a marketing professor at Stanford) gathered all the adjectives that usually people use when they describe a brand, and she developed the Five Brand Personality Dimensions.  These are the SECRS: S= Sincere; E= Exiting; C= Competent; R= Rugged; S= Sophisticated Every Brand Personality can be categorised in one of these adjectives. A Sincere Brand Personality is a family-oriented or an old-fashion brand such as Marks & Spencer; an Exiting Brand Personality is a young and up-to-date brand such as Apple; a Competent Brand Personality is an influential brand such as Facebook; a Rugged Brand Personality is an athletic brand such as Nike and, finally, a sophisticated Brand Personality is a condescending and pretentious brand...

Communication is one of the most important activities and skills of humans, it is important to communicate clearly a message, in order to become a social person. There are several ways of communication, you can write a message, paint it, you can speak or you can give... This is what comes from a new advertising made in Thailand. This video is going viral and nearly 10 million of people watched it and shared it. The video focuses on emotions and through them it tells a story. It aims to explain that communication is not only sharing an information, speaking with people or writing letters, the secret of communication is to give something to somebody and maybe one day what you give will be returned to you. Enjoy the video!!

In order to increase the income Facebook decided to boosts video advertising. In fact, latest news say that in the next months there will be a video advertising every-time you open Facebook. It is well known that Facebook is becoming the best advertising platform, because it can reach different target markets all over the world. However, it has to be said that the social network is loosing members (around 10 million in the last year) especially for what concern UK, where in the last year 1 million of members decided to delete their accounts. On the other hand, it is true that the number of members from developing countries  is increasing. Nevertheless, Facebook decided to aim at companies which want to advertise their products and increase their profits.  Statistics show that in US companies spend 4 billions of dollars for video advertising on social media, and the forecasts are that next year this data will increase of 41%. In light o...

This story began in a city of 65,000 residents in the south of Italy called Altamura. This city is also known as  "The city of bread", due to the quality of the bread that bakers make every day fresh, following an ancient recipe. In 2001 Mc Donald's decided to open a fast food in there, but the company did not consider the cultural aspect that characterized this place. At the very beginning people saw the fast food as a news and they tried it, some loved it and others hated it. Nevertheless the income did not match the expectations. Suddenly a small bakery opened next to the Mc Donald's. Traditions were face to face with modernity and in less than two years the fast food was closed. A small bakery won against a global company! People prefered the traditional "focaccia" to the American burgers. The company did not realised that, somehow, these people were attached to their traditions: they eat hand made and fresh food every day and the idea of eating ...

Nowadays Google is becoming one of the most important tools for what concern marketing and advertising. In fact, after Google+, Google Scholar, Google Maps, Google translator and Google Shopping, here there is the latest invention for what concern the services marketing: Google Hotels Finder. You just need to type www.google.co.uk/hotels , the destination of your trip, the number of days you will be away and Google will do the rest. It is easy! You need a click and in front of you there will be a list of hotels available, ranked in order of price, customers’ review etc. It can be said that the biggest search engine in the world has always great news in order to surprise users and improve the possibility for the companies to advertise their products or, in this case, services.

Logorama is a 16 minutes short film presented at Cannes 2009, written and directed by  H5 , François Alaux, Hervé de Crécy and Ludovic Houplain, and produced by Autour de Minuit. It shows an entire universe as  summa  of most important branding's logos and it demonstrate how we are entirely surrounded by brands, corporate images, logos... In this animated short, visual messages are aggressive. The story is settled in Los Angeles where all logos and trademarks act  in violent and  bellicose  way.  How could this world save itself? Logorama suggests us a solution... maybe an happy ending (?) 

How important is colour brand in our life? Brands use logos in order to catch our attention and these pictures remain in our memory forever. We can take for example the Coca-Cola's logo, everybody is able to recognise it, even without colours, it is part of our life and of our memories. Every day we are bombarded with logos that help us to recognise brands, but do you remember the right colour of famous brands? Try this visual brand identification game developed for iOS and web by Kevin Xu, Cathy Lee, and Ari Weinstein and you will see!!! B R A N D S E E N A P P

Have you ever thought about the fact that advertising use psychology to understand how our brain works and how convince consumers to buy more? Marketers use psychology in order to persuade and influence people's mind, in that way they are more attracted to advertising and as a consequence more attracted to products The video below it is very simple and in 6 minutes it will explain to you how psychology can be used in advertising.  Check it out!

Not anybody knows that the image of Santa Claus is just one of the most successful marketing inventions in the world. In fact the big man, with red suits, red cheeks, and white bear didn't always look in that way, in truth when St Nicholas was drawn for the first time (in 1862) he was wearing a green suit. So, who change his colour and his image? In 1920 Coca-Cola wanted to change the perception of its consumers. At that time Coke was perceived as a summer drink and in order to increase the income the company decided to find a marketing strategy to change this perception and make people believe that Coke was an “all year drink”. How they did it? Simply creating a new icon of their brand, they took a picture of St Nicholas and they modernized it. Santa’s suit becomes red like Coca-Cola’s logo thanks to the artist Fred Mizen in 1931.  Here you can see one of the first Santa's pictures:

Blackberry is back!! And this time they decided to show us all the things that a Blackberry cannot do. This is a 30 seconds ad made for the Super Bowl, in which something incredible happen all the time. But you know what? Blackberry cannot do these things and 30 seconds are not enough to show us what it can do. So, we can only enjoy the incredible things that happen and find out more about this telephone characteristics on our own. Enjoy this colour’s explosion: 

New Year and new advertising campaign for Durex, that decided to come out with a new app called: SOS Condoms. Everybody has a smartphone and everybody has a date (at least once in their life), for that reason Durex decided to use the new technologies to “help” his consumers. They just need to download the new app and use it when they will need a condom and within an hour someone will deliver it.   This service is available only in Dubai for the moment, but the English company is planning to use it in other countries. Check out the video and have fun: