Facts about Marketing

Brand Personality refers to the way how consumers describe a brand using human qualities (Avery et al. 2013) of course, the perception of the Brand Personality depends on the customers and it may be different for each customer. For that reason, Jennifer Aaker (a marketing professor at Stanford) gathered all the adjectives that usually people use when they describe a brand, and she developed the Five Brand Personality Dimensions.  These are the SECRS: S= Sincere; E= Exiting; C= Competent; R= Rugged; S= Sophisticated Every Brand Personality can be categorised in one of these adjectives. A Sincere Brand Personality is a family-oriented or an old-fashion brand such as Marks & Spencer; an Exiting Brand Personality is a young and up-to-date brand such as Apple; a Competent Brand Personality is an influential brand such as Facebook; a Rugged Brand Personality is an athletic brand such as Nike and, finally, a sophisticated Brand Personality is a condescending and pretentious brand suc

Communication is one of the most important activities and skills of humans, it is important to communicate clearly a message, in order to become a social person. There are several ways of communication, you can write a message, paint it, you can speak or you can give... This is what comes from a new advertising made in Thailand. This video is going viral and nearly 10 million of people watched it and shared it. The video focuses on emotions and through them it tells a story. It aims to explain that communication is not only sharing an information, speaking with people or writing letters, the secret of communication is to give something to somebody and maybe one day what you give will be returned to you. Enjoy the video!!

In order to increase the income Facebook decided to boosts video advertising. In fact, latest news say that in the next months there will be a video advertising every-time you open Facebook. It is well known that Facebook is becoming the best advertising platform, because it can reach different target markets all over the world. However, it has to be said that the social network is loosing members (around 10 million in the last year) especially for what concern UK, where in the last year 1 million of members decided to delete their accounts. On the other hand, it is true that the number of members from developing countries  is increasing. Nevertheless, Facebook decided to aim at companies which want to advertise their products and increase their profits.  Statistics show that in US companies spend 4 billions of dollars for video advertising on social media, and the forecasts are that next year this data will increase of 41%. In light of this, Zucherberg decided to make his

This story began in a city of 65,000 residents in the south of Italy called Altamura. This city is also known as  "The city of bread", due to the quality of the bread that bakers make every day fresh, following an ancient recipe. In 2001 Mc Donald's decided to open a fast food in there, but the company did not consider the cultural aspect that characterized this place. At the very beginning people saw the fast food as a news and they tried it, some loved it and others hated it. Nevertheless the income did not match the expectations. Suddenly a small bakery opened next to the Mc Donald's. Traditions were face to face with modernity and in less than two years the fast food was closed. A small bakery won against a global company! People prefered the traditional "focaccia" to the American burgers. The company did not realised that, somehow, these people were attached to their traditions: they eat hand made and fresh food every day and the idea of eating

Nowadays Google is becoming one of the most important tools for what concern marketing and advertising. In fact, after Google+, Google Scholar, Google Maps, Google translator and Google Shopping, here there is the latest invention for what concern the services marketing: Google Hotels Finder. You just need to type www.google.co.uk/hotels , the destination of your trip, the number of days you will be away and Google will do the rest. It is easy! You need a click and in front of you there will be a list of hotels available, ranked in order of price, customers’ review etc. It can be said that the biggest search engine in the world has always great news in order to surprise users and improve the possibility for the companies to advertise their products or, in this case, services.

Logorama is a 16 minutes short film presented at Cannes 2009, written and directed by  H5 , François Alaux, Hervé de Crécy and Ludovic Houplain, and produced by Autour de Minuit. It shows an entire universe as  summa  of most important branding's logos and it demonstrate how we are entirely surrounded by brands, corporate images, logos... In this animated short, visual messages are aggressive. The story is settled in Los Angeles where all logos and trademarks act  in violent and  bellicose  way.  How could this world save itself? Logorama suggests us a solution... maybe an happy ending (?) 

How important is colour brand in our life? Brands use logos in order to catch our attention and these pictures remain in our memory forever. We can take for example the Coca-Cola's logo, everybody is able to recognise it, even without colours, it is part of our life and of our memories. Every day we are bombarded with logos that help us to recognise brands, but do you remember the right colour of famous brands? Try this visual brand identification game developed for iOS and web by Kevin Xu, Cathy Lee, and Ari Weinstein and you will see!!! B R A N D S E E N A P P