Facts about Marketing

In order to have more efficient results and a more targeted marketing campaign Google developed Google Display Planner. It is the combination between Contextual Targeting Tool, Placement Tool and Google Ad Planner, which no longer exist. The aim of this new tool is to find out more about your customers and offer them a customized advertising. Based on the keywords that you insert and on the landing page, Google Display will show you the age, the gender and it will suggest placement solutions, interests, topics and keywords in order to reach your target market. To find out more check the link below and boost your campaign: http://www.youtube.com/watch?v=tmS7iTqnmwQ

Nowadays Google is becoming one of the most important tools for what concern marketing and advertising. In fact, after Google+, Google Scholar, Google Maps, Google translator and Google Shopping, here there is the latest invention for what concern the services marketing: Google Hotels Finder. You just need to type www.google.co.uk/hotels , the destination of your trip, the number of days you will be away and Google will do the rest. It is easy! You need a click and in front of you there will be a list of hotels available, ranked in order of price, customers’ review etc. It can be said that the biggest search engine in the world has always great news in order to surprise users and improve the possibility for the companies to advertise their products or, in this case, services.