Facts about Marketing

If in 1988 Bobby McFerring spread the happiness in the world with the song "Don't worry be happy"- and it worked well, because still everybody sings his song- nowadays Coca Cola is taking his place. The new Coca Cola campaign aims to bring happiness and to associate the brand with this feeling. Coca Cola always used Emotional Marketing in order to arouse positive  feelings in the customers when they see the brand's logo. Nevertheless, in this case the company overtake the previous marketing campaigns with a new powerful guerrilla and ambient strategy. In fact, focus of the new campaign is to bring some green, colour and happiness in our grey cities and ordinary life. Watch the video and let the happiness in!!!

Logorama is a 16 minutes short film presented at Cannes 2009, written and directed by  H5 , François Alaux, Hervé de Crécy and Ludovic Houplain, and produced by Autour de Minuit. It shows an entire universe as  summa  of most important branding's logos and it demonstrate how we are entirely surrounded by brands, corporate images, logos... In this animated short, visual messages are aggressive. The story is settled in Los Angeles where all logos and trademarks act  in violent and  bellicose  way.  How could this world save itself? Logorama suggests us a solution... maybe an happy ending (?)