Facts about Marketing

Have you ever heard about Clean Graffiti? They are the latest Ambient Marketing tool, where creativity and environment are mixed together in order to develop a perfect and unforgettable marketing campaign. But how do they work? Unlike they look like a painting, on the wall or on the street, they are absolutely legal because they are made by cleaning a public space. This is a new way of doing marketing entirely environmentally friendly. Although the polemics about the Advertising pollution marketers and artists work together in order to create always new tools to attract new customers.   Here  you can find the latest amazing clean creation. What do you think about it?

If in 1988 Bobby McFerring spread the happiness in the world with the song "Don't worry be happy"- and it worked well, because still everybody sings his song- nowadays Coca Cola is taking his place. The new Coca Cola campaign aims to bring happiness and to associate the brand with this feeling. Coca Cola always used Emotional Marketing in order to arouse positive  feelings in the customers when they see the brand's logo. Nevertheless, in this case the company overtake the previous marketing campaigns with a new powerful guerrilla and ambient strategy. In fact, focus of the new campaign is to bring some green, colour and happiness in our grey cities and ordinary life. Watch the video and let the happiness in!!!