Facts about Marketing

If in 1988 Bobby McFerring spread the happiness in the world with the song "Don't worry be happy"- and it worked well, because still everybody sings his song- nowadays Coca Cola is taking his place. The new Coca Cola campaign aims to bring happiness and to associate the brand with this feeling. Coca Cola always used Emotional Marketing in order to arouse positive  feelings in the customers when they see the brand's logo. Nevertheless, in this case the company overtake the previous marketing campaigns with a new powerful guerrilla and ambient strategy. In fact, focus of the new campaign is to bring some green, colour and happiness in our grey cities and ordinary life. Watch the video and let the happiness in!!!

How important is colour brand in our life? Brands use logos in order to catch our attention and these pictures remain in our memory forever. We can take for example the Coca-Cola's logo, everybody is able to recognise it, even without colours, it is part of our life and of our memories. Every day we are bombarded with logos that help us to recognise brands, but do you remember the right colour of famous brands? Try this visual brand identification game developed for iOS and web by Kevin Xu, Cathy Lee, and Ari Weinstein and you will see!!! B R A N D S E E N A P P

Not anybody knows that the image of Santa Claus is just one of the most successful marketing inventions in the world. In fact the big man, with red suits, red cheeks, and white bear didn't always look in that way, in truth when St Nicholas was drawn for the first time (in 1862) he was wearing a green suit. So, who change his colour and his image? In 1920 Coca-Cola wanted to change the perception of its consumers. At that time Coke was perceived as a summer drink and in order to increase the income the company decided to find a marketing strategy to change this perception and make people believe that Coke was an “all year drink”. How they did it? Simply creating a new icon of their brand, they took a picture of St Nicholas and they modernized it. Santa’s suit becomes red like Coca-Cola’s logo thanks to the artist Fred Mizen in 1931.  Here you can see one of the first Santa's pictures: