Facts about Marketing

Recently I have changed my Internet provider and even if all my friends warned me about the awful customer care of the provider I have decided to go for it because of the quality of signal. Modem arrived, service activated, but suddenly something happened: after a storm the network was not working any more. ...there I was with my mobile in my hand an ready to face the terrible customer care. First call: half an hour waiting and finally, when someone answered he/she decided to end the call as soon as he/she kept it.  Second call: 45 minutes waiting and the assistance ended as the first time, so did the third call and the forth till my mobile credit was finished. Thus, I gave up the customer care and I decided to chat with friends on Facebook, but I had an idea. What if I ask for assistance to Fastweb on social networks? So I did, and after few hours someone contacted me and solved my network problems. Amazing! If from a side none helped me through a phone call

Brand Personality refers to the way how consumers describe a brand using human qualities (Avery et al. 2013) of course, the perception of the Brand Personality depends on the customers and it may be different for each customer. For that reason, Jennifer Aaker (a marketing professor at Stanford) gathered all the adjectives that usually people use when they describe a brand, and she developed the Five Brand Personality Dimensions.  These are the SECRS: S= Sincere; E= Exiting; C= Competent; R= Rugged; S= Sophisticated Every Brand Personality can be categorised in one of these adjectives. A Sincere Brand Personality is a family-oriented or an old-fashion brand such as Marks & Spencer; an Exiting Brand Personality is a young and up-to-date brand such as Apple; a Competent Brand Personality is an influential brand such as Facebook; a Rugged Brand Personality is an athletic brand such as Nike and, finally, a sophisticated Brand Personality is a condescending and pretentious brand suc

In order to increase the income Facebook decided to boosts video advertising. In fact, latest news say that in the next months there will be a video advertising every-time you open Facebook. It is well known that Facebook is becoming the best advertising platform, because it can reach different target markets all over the world. However, it has to be said that the social network is loosing members (around 10 million in the last year) especially for what concern UK, where in the last year 1 million of members decided to delete their accounts. On the other hand, it is true that the number of members from developing countries  is increasing. Nevertheless, Facebook decided to aim at companies which want to advertise their products and increase their profits.  Statistics show that in US companies spend 4 billions of dollars for video advertising on social media, and the forecasts are that next year this data will increase of 41%. In light of this, Zucherberg decided to make his